Monday, 28 October 2013

Airtel: Africa's most loved Indian Brand

Indian company, Airtel has labelled its firm existence in the promising and capable continent of the world; Africa. According to the survey report of African Business Awards, Airtel has been placed in the top ten most admired global brands. It is the only Asian brand to score its place at ninth on the list. It defeated Japanese car manufacturer Honda having the tenth position on the list of African Business Awards launched by African Business magazine. The African Business Awards were held at the Mandarin Oriental, New York coinciding with the African Leadership Forum and the UN Global
Compact Leaders Summit, where global CEOs meet to discuss best practice and sustainable business responsibility. It was the sixth edition of the awards launched to draw attention to the changing business landscape in Africa and highlight the personalities pushing the change. They are also focussed on promoting good governance and best business practices as well as to encourage innovative culture throughout the continent.
Bharti Airtel Ltd. is one of the world’s leading providers of telecommunication services with presence in 19 countries including India, South Asia and Africa. Being one of the most beloved brands in Africa, Airtel is on the path of fulfilling its vision for Africa i.e. ‘By 2015, Airtel will be the most loved brand in the daily lives of African people.’  Airtel grew its brand value year-by-year by 30% among Samsung by 121% increase which was better than any others in the top ten.  The estimated proportion of revenue that the parent company attributes to the brand estimates the brand valuation on the African continent. Airtel is India’s largest telecom company with 192.22 million subscribers as of August-end and market capitalisation of 1.28 lakh crores as on October 1.

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