Thursday, 17 October 2013

Bajaj Auto forays into Ghana

Indian motorbike manufacturer Bajaj Auto has forayed into the Ghanaian market by teaming up with Somoco, a local company.


"Ghana's motorbike market is estimated to be about 100,000 units per annum," Bajaj Auto said in a statement.

It added that demand has grown rapidly in the last few years thanks to a growing middle class and the company was aiming to be the market leader in three to five years' time.
 
Somoco is a subsidiary of the Mohanani Group, a leading second generation family business group of Indian descent that employs over 3,000 people in multiple sectors, ranging from manufacturing, packaging and plastics to trade and distribution of chemicals, polymers and consumer durables.

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