Tuesday, 17 March 2015

Ford Committed To Growth In Kenya:Renewed partnership with CMC Motors spearheads influx of exciting new models

Ford Committed To Growth In Kenya:Renewed partnership with CMC Motors spearheads influx of exciting new modelsLocal Motor dealer, CMC Motors, has received a major shot in the arm from the Ford Motor Company which has reaffirmed its franchise agreement, today.

CMC Motors, a wholly owned subsidiary of Al-Futtaim Automotive Group, will now enjoy full franchisee support from the Ford Motor Company as part of an elaborate business development plan.

A delegation of senior Ford Motor Company executives who are in the country for a two day visit have reaffirmed the firm's commitment to Kenya as one of the company's priority growth markets on the African continent.

"Kenya is a key market in our Sub-Saharan Africa region and a springboard into the rest of East Africa," said Jeff Nemeth, President and CEO of Ford Motor Company, Sub-Saharan region.

"The creation of Ford's fifth business unit Middle East and Africa ensures we have dedicated resources and manpower to bring the latest generation of products and smart technologies to the market," Nemeth explained. "We are projecting increased share of the market for Ford in Kenya at the end of 2015, up from the 3.3% recorded in 2014. From the 579 sales last year, we are targeting significant growth," He said.

As part of the commitment, CMC Holdings Limited Group CEO, Mark Kass, confirmed that plans to launch a variety of new Ford models are now underway as the firm moves to enhance its current range. CMC Motors, Kass added, is also investing in a Quick Lane Service Centre to enhance the firm's customer experience. Read More...

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