Wednesday, 21 October 2015

Three minutes to ‘Pitch and Win’ at AfricaCom 2015

Three minutes to ‘Pitch and Win’ at AfricaCom 2015This year’s AfricaCom 2015 is echoing the continental call for entrepreneurial excellence in the technology sector. Consequently, the organisers have created an event that will bring together innovators and investors in one arena. Taking place on Wednesday 18th November, five short-listed start-ups will have three minutes to pitch in front of a panel of judges representing investors, incubators and start-up experts.  

The AHUB, presented by Ericsson, is already attracting a lot of attention from both entrepreneurs and investors, but in order to stand out and make the most of the opportunity, we have asked some experts as to what would-be presenters should be looking to do.   Peter Martin at Northwind Capital, as a potential investor in this sector and one of the judges of the Pitch & Win session, offers some sage adviceoffers some sage advice: –   · Pick the right investor – It is crucial to make sure you find the right investor. Do not just take money because it’s being offered. You don’t want an investor calling you five times a day. You want a partner that believes in you and will let you run your business. You also want an investor that can help and advise the business properly.  

· Beware of funding consultants – There are definitely some good ones out there, but there are a lot of bad ones too. These consultants see you as an opportunity and they want a large retainer, an equity stake in your company, or both. Be aware of these people and check their credentials. Make sure you find one of the good ones if you decide to use one.  

· Sell yourself and don’t give up control – An investor is generally not investing in the business or the idea. They are investing in you. Convince them that you are the right person to do the job, and gain their trust. This will make them less likely to ask for control of the company.  

· Get good advice on the structure of your company – Hopefully you will be with it for a long, successful, time   With regards to the perfect pitch, Tom Jackson from Disrupt Africa recommends the following:  

· Keep it short, but effective – Get to the point by outlining the key elements in your pitch. Select your words sensibly, but ensure they are powerful enough to capture attention. Read More..


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