Thursday, 10 December 2015

“Guinness Nigeria is a Nigerian company doing its Irish heritage proud” - Irish minister

“Guinness Nigeria is a Nigerian company doing its Irish heritage proud” - Irish ministerIrish Minister for Agriculture, Food and The Marine, Simon Coveney TD, has commended Guinness Nigeria’s commitment to the high quality standards which distinguishes the iconic Guinness stout, 256 years after it was first brewed at St. James’s Gate in Dublin - Ireland by the legendary Arthur Guinness.

Guinness Foreign Extra Stout, the flagship beer brand of Guinness Nigeria and the best loved stout brand globally, is of Irish heritage.   Coveney said this during a tour of the Ogba Brewery of Guinness Nigeria, located in Ikeja, Lagos, the commercial nerve centre of Nigeria. The brewery tour by Ireland’s most influential minister is significant because it indicates support and firm belief in the Nigerian business by senior leaders of the company’s country of origin.

The Irish Minister for Agriculture, Food and The Marine also formally unveiled Guinness Africa Special, a variant of Guinness stout with natural herbs, spices and ginger grown in Africa, and with a packaging that proudly projects African roots and creative spirit.While unveiling the new brand, he stated that he is most proud of Guinness Nigeria because of its reputation for high quality standards, best-in-class processes, and innovation. Guinness Nigeria is a Nigerian company doing its Irish heritage proud.  

“What makes this even more special for me personally is the rich heritage that the Guinness Brand has in Ireland dating back to the 1700s and how much Nigeria has made this iconic brand their own national beer over many years. So much that I hear Nigerians will tell you as many stories about the perfect pint as an Irish man will!   “The launch of new Guinness Africa Special just over 50 years since the brewery was built here in Lagos marks a pivotal next chapter in the development of Guinness in Nigeria,” Coveney enthused.  

In his welcome remark, Chairman of Guinness Nigeria Plc, Babatunde Savage, said Guinness Nigeria is home of the first Guinness brewery outside of Ireland and Great Britain. After the historic brewing of Guinness Foreign Extra Stout in Nigeria on the 30th of November 1962, opportunities opened up for the brewing of Guinness Foreign Extra Stout in other parts of the world and today, the brand sells over 10 million glasses daily.

“We are proud to be one of the biggest market for Guinness stout, and a major part of the inspiring 256-year history of the brand. Worthy of note is the positive mention Nigeria gets anytime the exciting story of how a unique Irish stout became the best-loved stout brand and the most recognisable beer in the world is told.” Read more...


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