Wednesday, 16 December 2015

Spirent Sees Game Changers in Carrier Device Management

Spirent Sees Game Changers in Carrier Device ManagementMNOs and MVNOs face seven major challenges in 2016

Crawley, UK, December 16, 2015: The year 2016 will see Device Management (DM) take a new direction, says Spirent Communications’ device intelligence business unit. The DM leader expects seven game-changing challenges to hit mobile network operators (MNOs) and mobile virtual network operators (MVNOs) during the year and how they are dealt with will be fundamental to their economic health.

... the seven game-changers in DM 2016

  1. In 2016, Over-The-Air (OTA) device management will become more complex due to the growing diversity of devices in world markets. The proliferation of new sub-$100 smartphones in emerging mobile markets will see many lacking basic OTA support, making it difficult for operator care centres to get on-boarding subscribers online.

  1. The growing impact of bring-your-own-device (BYOD) subscriptions in mature markets will see operators and end-users finally tire of subsidized phone deals and BYOD will become the #1 high-value business opportunity for MNOs and MVNOs. Operators will make greater efforts in 2016 to deliver this zero customer acquisition segment a seamless churn experience for on-boarding BYOD subscribers.

  1. Managing support of counterfeit handsets in the fastest growing mobile economies, notably Africa, LATAM and the Middle East, will be a priority for MNOs in 2016. In Africa alone, more than 50 million new smartphones will come onto African networks during the year and about 20% will be fakes. Customer care centres will be flooded with calls to get counterfeit phones online in their networks and new DM technology will be used to convert the counterfeit market into mobile data revenue.

  1. In mature network markets like Europe and the US, Spirent sees the use of basic DM systems being phased out in 2016. The network industry will switch to next generation DM systems to support emerging VoLTE and VoWiFi services enabling them to get a faster return on infrastructure investments. Investments to date in VoLTE related infrastructure will rise to an estimated $2billion by end 2016. The first VoLTE DM pilots began in Q4, 2015 in Europe and the number of new pilots will increase substantially in 2016. Read More...

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