Tuesday, 12 January 2016

Unlocking Trade potential of a content on the move

Unlocking Trade potential of a content on the moveVarious nations across Africa increasingly present major economic opportunities given growing consumer markets, relatively under developed natural resources and widespread political and economic reforms.ON THE MOVE’ also works as a description for improvements in trade across the region, KENYA and TANZANIA in particular has made major inroads into market openness. East Africa, to provide a clear example, is well-established as a bustling trade hub with Kenya at its heart. 

The region as a whole has also experienced a major shift in terms of trading partners, with the conventional narrative of trade with Africa in recent years being a story of major investment by Asian trading partners.   Seeing beyond what exists Expogroup, the Dubai based Trade Event Organizers have researched and ventured into the East African markets, Completing 20 years in the industry. The company’s network has spread to more than 38 countries managing more than 20 trade fairs annually in East Africa. Expogroup helps lay the platform to International and domestic companies looking to invest, expand and grow in the ever expanding East African Market The region initially received 19% of its import from Asia which has now risen to 32%.  

Other trading partners across the MIDDLE EAST, THE UK, EUROPE and THE US are keen to become more involved; look no further than president Obama’s trade visit and the renewal of the African growth and Opportunity Act (AGOA) as evidence. The interest is mainly directed at KENYA and TANZANIA as the largest economies as not only the ‘SIZE OF THE PRICE ‘ in terms of market opportunity differ but also does its ease of access in the form of physical infrastructure and softer enablers of trade such as tariff policy, border management etc.  

Expogroup is getting set to deliver outstanding value and quality for all investors involved in the 2016 Trade events by taking the best of the previous shows – all the ingredients that made them so successful – then adding even more value to the mix, based on findings from the latest market research. In coordination with exhibitor companies from over the world and trade visitors from all over East & Central African countries and with close collaboration with several regional trade bodies such as East Africa’s National Chamber of Commerce & Industry, African Business Development Association, Dubai Exporters and Trade Invest Africa The event aims at providing an opportunity for East African Companies to source new products, equipment & technology from worldwide, to update their existing customers/ agents, to launch new products and have special offers, to learn and enhance export & import trade in order to capture available privileged and ready arranged markets and consolidate and strengthen distributorship network worldwide. Read More...


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